Cookies

 

In summary

  • We collect anonymous statistics about your visit, for example, which of our pages you viewed.
  • If you sign up with us we will keep your information safe and we’ll never share it with others without your express permission.
  • We never share your data with 3rd parties except to help us deliver our own services.

These are just the key points. If you need detail, keep reading.

1. What are cookies?

  • Cookies are widely used snippets of data that are installed on a computer or mobile device when an individual visits a website.
  • Your browser will usually store these files in a folder called ‘cookies’ in ‘documents and permissions’.
  • Cookies allow websites to recognise that someone on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.

By using and browsing the Active Informatics website, you consent to cookies being used in accordance with our privacy policy. If you do not consent, you must turn off cookies or refrain from using the site.

Most browsers allow you to turn off cookies. To do this, look at the ‘help’ menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.

2. What types of cookies are there?

Broadly, there are 4 types of cookie:

  • Strictly necessary cookies. These are cookies that are essential to make a website work and enable features that users have specifically asked for. These types of cookies are commonly used with shopping baskets or e-billing. Without use of cookies, these features of the website could not operate.
  • Performance cookies. These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as ‘Google Analytics’.
  • Functionality cookies. These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.
  • Targeting or Advertising cookies. These cookies are similar to performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users on the basis of the behavioural information collected.

3. Cookies we use on our website

Performance Cookies:

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We measure visitors to our website using Google Analytics. This records what pages you view within our site, how you arrived at our site and some basic information about your computer. All of that information is anonymous – so we don’t know who you are; just that somebody visited our site.

The information we collect from analytics helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.

You can learn more about Google Analytics or opt out if you wish.

That’s it!