Privacy Policy

Active Informatics Ltd – Commitment to Data Protection

Protecting the security and privacy of your personal information is important to us and to the way we conduct our business in compliance with General Data Protection Regulation.  This privacy policy explains how we use any personal information we collect about you when you use this website.

What information do we collect about you?

We collect basic personal information about you (name, job title, email address for example) when you sign up to receive our emails, or place an order for a report or demo. We also collect information when you choose to complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies (see below).


We do not knowingly collect or use any personal information collected from children for any purpose whatsoever.

How will we use the information about you?

We collect information about you only to fulfill the details of your request – whether that is requesting a free report, a product demonstration, or to join our mailing list, via the forms on our website.  A member of the Active team will use the information you give us to supply the information you have requested either by phone or email in the first instance.


We take precautions to ensure the security of your personal information and strive to keep it accurate.  We carefully protect your personal information from loss, destruction, falsification, manipulation, and unauthorised access or unauthorised disclosure.


We will only send you information relating to our products and services if you have opted in to our mailing list.  If you have consented to receive marketing, you may opt out at any point.

We do not share your information with third parties.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 23rd August 2017.

Questions and Comments

Please contact us if you have any questions about our privacy policy or information we hold about you:

by email:

or write to us: Active Informatics, Network House, Basing View, Basingstoke, Hampshire, RG21 4HG

or phone: 01256 356629